The protein loss from hair's core makes it vulnerable to damage of your hairs. Seratin's damage defying formula is gentle with antioxidants. It reduces protein loss and your hairs stay strong against damage. We provide you a complete hair care regimen with antioxidants to unleash your hair's potential. It's developed for men and women, with all hair types. More foam, stronger, healthier-looking hair, increased moisturizing and protection of scalp, gentle scent.